Stamps.com

  • Marketing Analyst

    Category
    Marketing
  • Overview

    The Marketing Analyst provides insights and analysis to power data-driven decision-making for the Marketing team related to how, where and when we invest our marketing dollars. The role will create reporting that provides insights and information used to develop and measure marketing campaigns. The position will report to the Sr. Manager, Marketing Analytics and will also collaborate with the Business Intelligence team and other key stakeholders to develop process improvements for data management and collection.

     

    The Marketing Analytics team is a dynamic, data driven group which drives all metric planning, analysis, reporting, and optimization efforts across the marketing organization. We produce customer lifetime value data models  that assist the department in making better acquisition decisions. We also work across the organization to coordinate and prioritize marketing initiatives with Development and Business Intelligence teams.

     

    Company Perks:

    Competitive pay, 401k with company match, Medical, Dental and Vision Insurance, Employee Stock Purchase Plan, Educational Reimbursement, Commuter benefits, Discount programs, Inventor patent bonuses

     

    Stamps Company Overview:

    Stamps.com (NASDAQ: STMP) is the leading provider of postage online and shipping software solutions to over 725 thousand customers, including consumers, small businesses, e-commerce shippers, enterprises, and high volume shippers. Stamps.com offers solutions that help businesses run their shipping operations more smoothly and function more successfully under the brand names Stamps.comEndicia®, ShipStation®, ShippingEasy® and ShipWorks®. Stamps.com’s family of brands provides seamless access to mailing and shipping services through integrations with more than 475 unique partner applications

    Responsibilities

    Primary Objectives:  

    1. Support day-to-day marketing activities
    2. Monthly Reporting
    3. Marketing Analytics and Data Management

    Essential Position Duties (typical monthly, weekly, daily tasks which support the primary objectives):

    • Support day-to-day marketing activities
      • Generating marketing reports,
      • Performing data analysis,
      • Assisting with project coordination
    • Monthly Reporting
      • Build dashboards and monthly reports, presenting key insights and ensuring data driven actions to improve the business
    • Marketing Analytics and Data Management
      • Design and execute custom analysis of customer behavior and usage patterns, including account activation, print behavior, attrition, retention and customer lifetime value
      • Master large data sets with SQL and Tableau
      • Manage multiple data sources and perform data management and data cleansing processes
      • Analyze results and prepare reports and presentations detailing recommendations for action to senior management
      • Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance
      • Seek out improvements in current internal reporting and performance monitoring to drive more accuracy, better insights, and more streamlined processes
    • Perform other duties as assigned

    Qualifications

    Education and/or Experience:                                                                  

    • Bachelor degree, preferably in a quantitative/analytical field
    • Must have Three or more (3+) years of extensive hands-on analytics experience using SQL to analyze data and ultimately deliver final insightful recommendations
    • Experience evaluating and optimizing direct response marketing campaigns is a major plus
    • Experience with visualization software such as (Tableau/ Power BI) is a plus
    • Experience with web analytics and multivariate testing tools a plus

    Skills and Knowledge:

    • Excellent analytical and fact-based problem solving skills, including ability to analyze large amounts of data and be able to make recommendations based on identification of trend and gaps along with creating forecasts based on historical data
    • Must be a self-starter and ready to work in an intense but fun environment with our existing team of marketing professionals
    • Strong communication and relationship-building skills
    • Self-motivated individual who is able to prioritize and multi-task
    • Works well under pressure and able to meet tight deadlines

    Computer/Software/Application Proficiency:                                                   

    • Advanced MS Excel
    • MS Access, Tableau, Power BI, and/or SQL is strongly preferred

     

    EOE/M/F/Vet/Disability

     

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